Institute
of Management presents
BIZ
LAB
Think. Decide. Build. Win.
Biz Lab is the flagship business simulation where participants experience the challenge of running a virtual business. Teams make strategic decisions across marketing, finance, operations and HR while competing on business performance. It develops leadership, teamwork, critical thinking and decision-making under pressure.
TEAM SIZE
4-6 Members
TIME & FORMAT
Live Simulation
9:30 AM – 1:30 PM, 6 Oct
9:30 AM – 1:30 PM, 6 Oct
Rules & Judging
- ✦Late submission results in automatic disqualification.
- ✦Every listed team member must have an active role.
- ✦Judging: Rank (30%), Score (20%), Revenue (25%), Profit (25%)
CASE
CRACKER
Crack It. Pitch It. Own It.
Case Cracker is a strategic business case-solving competition that tests analytical thinking, structured problem-solving and strategic decision-making. Teams tackle realistic business dilemmas and develop practical, well-supported solutions before presenting them to a panel of judges.
TEAM SIZE
2-4 Members
TIME & FORMAT
Case Analysis + Stage
9:30 AM – 1:30 PM, 6 Oct
9:30 AM – 1:30 PM, 6 Oct
Rules & Judging
- ✦No mobile phones/internet during Round 1.
- ✦Generic, non-case-specific solutions will be penalized.
- ✦Judging: Problem Structuring (25%), Feasibility (25%), Innovation (20%), Presentation (20%), Q&A (10%)
BIZ
QUIZ
Quick Minds. Sharp Answers.
Biz Quiz is a high-energy business quiz designed to test participants' knowledge of brands, business history, corporate affairs, finance and entrepreneurship. It challenges teams to combine knowledge with speed and accuracy.
TEAM SIZE
2-4 Members
TIME & FORMAT
Written + Stage Buzzer
10:00 AM – 1:00 PM, 5 Oct
10:00 AM – 1:00 PM, 5 Oct
Rules & Judging
- ✦No mobile phones or smart devices during the rounds.
- ✦Negative marking of 0.5 marks for an incorrect answer in R1.
- ✦Judging: Cumulative score across rounds — 100%
PROMPT
BATTLE
Prompt Smarter. Win Faster.
Prompt Battle tests how effectively participants can use AI to solve business problems. The competition focuses on the quality and precision of prompts, business understanding and the relevance of the final output.
TEAM SIZE
2-4 Members
TIME & FORMAT
Live AI Problem-Solving
2:00 PM – 5:00 PM, 5 Oct
2:00 PM – 5:00 PM, 5 Oct
Rules & Judging
- ✦Only approved AI tools may be used.
- ✦A single-prompt, non-iterative approach will be penalized.
- ✦Judging: Prompt Quality (35%), Relevance (30%), Business Understanding (20%), Presentation (15%)
BIZ
REEL
60 Seconds to Sell It.
Biz Reel is a short-video content challenge where teams script, shoot and edit a business-themed reel on the spot. The event combines storytelling, creativity, and marketing understanding.
TEAM SIZE
2-4 Members
TIME & FORMAT
On-the-spot Shoot & Edit
10:00 AM – 1:00 PM, 5 Oct
10:00 AM – 1:00 PM, 5 Oct
Rules & Judging
- ✦Phones only; no professional cameras. Max 60 seconds.
- ✦No pre-shot or pre-edited footage.
- ✦Judging: Creativity (30%), Relevance (25%), Production (20%), Engagement (15%), Timely (10%)
MEME
MARKETING
Make Them Laugh.
Meme Marketing turns humour and internet culture into a powerful marketing tool. Teams create original memes around brands, products, campaigns or business situations.
TEAM SIZE
2-4 Members
TIME & FORMAT
On-the-spot Creative
2:00 PM – 5:00 PM, 5 Oct
2:00 PM – 5:00 PM, 5 Oct
Rules & Judging
- ✦All content must be original.
- ✦Reposting existing internet memes results in disqualification.
- ✦Judging: Relevance (30%), Humour (30%), Insight (25%), Quality (15%)
GET IN TOUCH.
Reach out to our organising team.
CONNECT WITH US
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JK Lakshmipat University
Near Mahindra SEZ, Mahapura, Ajmer Road, Jaipur, Rajasthan 302026
+91 99995 58286
ORGANISING HEADS